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The Journey to Mobilize Private Capital Towards Sustainability: An Expanded Vision by U Impact 

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U Impact’s commitment to sustainability is underpinned by a focused objective: mobilising private capital into sustainability. This essay expands upon our vision, elaborating our strategy for transforming the sustainable investment landscape. We liken this endeavour to climbing a well-structured pyramid, where each level represents a key phase in our mission. 

The Foundation: Addressing Market Inefficiencies

The base of our pyramid confronts the inefficiencies in the current sustainable investment market. These inefficiencies are diverse and significant:

Overwhelming Product Push: 

The European sustainable investment market, especially within the EU, is saturated with a vast number of sustainable products, such as Article 8 or 9 funds. This oversupply creates a complex environment for investors, leading to confusion and decision-making paralysis. The challenge lies in navigating through this multitude of options to identify truly impactful and suitable sustainable investments. 

Data Overload and Relevance: 

Alongside product over-abundance, there’s an overwhelming influx of ESG data. The complexity arises not just from the sheer volume of data but also from its varying quality and relevance. Investors/ consumers often find it challenging to sift through this data deluge to make informed decisions, highlighting the need for more streamlined and pertinent ESG information. 

Transparency Deficit: 

The issues of product saturation and data overload contribute to a lack of transparency, which in turn breeds conditions conducive to greenwashing. This lack of clarity about the true sustainability of investments necessitates a more transparent and accountable market to ensure that sustainable investments genuinely contribute to environmental and social goals. 

The Midsection: Shifting Market Participant Behaviour

The middle tier of our pyramid is about changing the behaviour of market participants. The prevalent focus on product and data proliferation neglects the human element in finance. For a tangible redirection of capital towards sustainable avenues, a profound transformation in investor and consumer behaviour is crucial. By focusing on these behavioural aspects, the finance sector can encourage a more profound and lasting shift in market participant behaviour. This shift is vital not just for individual financial well-being but for the broader goal of redirecting capital towards sustainable avenues, which is essential for addressing global challenges like climate change and social inequality. Behavioural nudges, when used effectively, can lead to a more sustainable financial ecosystem by promoting choices that consider long-term impacts over short-term gains. 

The Apex: Efficient Capital Mobilization Towards Sustainability

At the pyramid’s apex is the goal of establishing an efficient market mechanism that directs capital towards sustainability effectively. This involves not only overcoming foundational market inefficiencies but also reshaping investor and consumer behaviours. The ultimate aim is to create a market where sustainable investment is not just a niche but a norm, where capital flows naturally and efficiently towards initiatives that have a positive environmental and social impact. 


This pyramid model is integral to U Impact’s purpose and strategy. It’s the north star of our approach to product development, shapes our mission, and guides our future trajectory. We aim to move beyond merely participating in the sustainability conversation. Our goal is to be a catalyst for change, redefining the flow of private capital into sustainable ventures, and playing a pivotal role in shaping a greener and more sustainable future. Through a comprehensive, strategic approach, this vision details our commitment to transforming the landscape of sustainable investment. 

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Full-Stack Developer (m/f/d)

Berlin | Full Time | Permanent | Experienced

Ü Impact is a FinTech in the Sustainable Investment sector. Our vision is to make sustainable investing accessible to everyone. We are working with fund providers to create a product that will make sustainable investment available for everyday individual investors, bringing together valuable sustainability/ESG company insights and making it accessible to allow retail investors to generate real impact with their money.

Your tasks
  • As the hands-on full-stack developer you build the solution and progress the long-term vision as a key member of the company.
  • You have the responsibility for the development of our digital products, using modern architectures and technologies.
  • You work closely with our founding team, bringing together technological, financial and sustainability perspectives.
  • You play a key part in defining and delivering our technology roadmap and providing expertise in the upcoming funding rounds, with the opportunity to grow into the CTO role in the future.
What you should bring
  • Can-do attitude with an eagerness to learn and grow
  • Several years demonstrable experience in a similar role
  • Experience in various programming language and frameworks, e.g. C#, Python, React, Angular, Express, NodeJS/ RESTful API, PostgreSQL, MongoDB, etc., including DevOps best practices and industry standards for secure, scalable application management
  • Excellent knowledge in HTML, CSS, and JavaScript for User Experience (UX)
  • Experience developing SPA websites and styling websites or UI components
  • Experience with cross-platform mobile app development
  • Experience with cloud administration such as AWS, Digital Ocean
  • Passionate Agile practitioner
  • Value diversity of opinions and skills, and can align perspectives of stakeholders before translating them into code.
  • Passionate about learning new technologies
Why us
  • Award winning company
    We are an award-winning company creating waves in the German start-up community. Our idea, vision and team has been recognised by peers in the industry, inspiring our team to even greater heights.
  • Work with a purpose
    Impact is in our name and working with a purpose is what drives us and creates the positive and inspiring work atmosphere.
  • Experienced international team
    We are a diverse multinational team that values different ideas and opinions; we know this brings out the best in the team and the product we deliver to clients. The founders have years of experience in different fields, sharing this knowledge to ensure the team is continually learning and developing
  • Dynamic and flexible work environment
    We are an early-stage start-up that thrives on an agile and flexible work environment. We understand that people deliver best in different conditions and the benefits of home office time.
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