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Thoughts on the shift of investor behaviour towards sustainability

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In the ever-evolving realm of finance, a profound transformation is underway: a shift in investor behavior towards sustainability. This transformation transcends the theoretical, manifesting itself as a tangible force with far-reaching implications. In this exploration, we delve into the remarkable metamorphosis of investor behavior, tracing its roots, dissecting its current state, and examining its implications for financial institutions.

Sustainable Investment Overview

Sustainable investment, once relegated to the fringes of finance, has now taken center stage in the global investment landscape. This paradigm shift revolves around integrating environmental, social, and governance (ESG) factors into investment decisions, moving beyond traditional financial metrics.

One key driver of this evolution is the recognition of pressing global challenges. Climate change, resource depletion, social inequality, and corporate governance failures have reached critical levels, necessitating immediate action. Sustainability isn’t just a moral stance; it’s a financial imperative.

The rise of the millennial generation has also left an indelible mark on this transformation. Millennials, with their values-driven ethos, demand investment options that align with their principles. As they become major investors, their influence reshapes the priorities of asset managers and financial institutions.

Moreover, regulatory changes and reporting standards are amplifying the momentum of sustainable investing. Governments and regulators worldwide are pushing for greater transparency and accountability, making it easier for investors to assess a company’s sustainability performance.

How Investor Behavior is Changing

The metamorphosis in investor behavior towards sustainability is both tangible and significant. It encompasses several key facets:

1. ESG Integration: Investors are increasingly considering ESG factors in their decision-making. Asset managers now incorporate ESG considerations into their strategies, recognizing that these factors can materially affect a company’s long-term performance.

2. Impact Investing: Beyond ESG integration, impact investing represents a more assertive commitment to sustainability. This approach involves deploying capital with the explicit intention of generating positive social and environmental outcomes alongside financial returns. It embodies a tangible dedication to effecting real-world change.

3. Sustainable Investment Products: Investors today have access to a diverse array of sustainable investment products, including ESG-focused mutual funds, green bonds, and impact-driven venture capital funds. These products offer investors concrete opportunities to allocate capital towards sustainability.

4. Active Engagement: Investors are increasingly engaging with companies to influence their sustainability practices. Shareholder activism, proxy voting, and direct engagement with corporate management have become powerful tools for driving change within organizations.

5. Institutional Commitment: Institutional investors, such as pension funds and sovereign wealth funds, are leading the charge towards sustainability. These influential entities are integrating ESG considerations into their investment strategies and exerting significant influence on the broader investment landscape.


For financial institutions, this transformation in investor behavior towards sustainability signifies a fundamental shift that cannot be ignored. Financial institutions must adapt by offering a broader array of sustainable investment products and services, embracing ESG integration in investment strategies, enhancing transparency in ESG practices and reporting, and prioritizing client education and engagement. This evolution is not just an opportunity; it’s an imperative for financial institutions to thrive in the evolving financial landscape while contributing to a more sustainable future.

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Full-Stack Developer (m/f/d)

Berlin | Full Time | Permanent | Experienced

Ü Impact is a FinTech in the Sustainable Investment sector. Our vision is to make sustainable investing accessible to everyone. We are working with fund providers to create a product that will make sustainable investment available for everyday individual investors, bringing together valuable sustainability/ESG company insights and making it accessible to allow retail investors to generate real impact with their money.

Your tasks
  • As the hands-on full-stack developer you build the solution and progress the long-term vision as a key member of the company.
  • You have the responsibility for the development of our digital products, using modern architectures and technologies.
  • You work closely with our founding team, bringing together technological, financial and sustainability perspectives.
  • You play a key part in defining and delivering our technology roadmap and providing expertise in the upcoming funding rounds, with the opportunity to grow into the CTO role in the future.
What you should bring
  • Can-do attitude with an eagerness to learn and grow
  • Several years demonstrable experience in a similar role
  • Experience in various programming language and frameworks, e.g. C#, Python, React, Angular, Express, NodeJS/ RESTful API, PostgreSQL, MongoDB, etc., including DevOps best practices and industry standards for secure, scalable application management
  • Excellent knowledge in HTML, CSS, and JavaScript for User Experience (UX)
  • Experience developing SPA websites and styling websites or UI components
  • Experience with cross-platform mobile app development
  • Experience with cloud administration such as AWS, Digital Ocean
  • Passionate Agile practitioner
  • Value diversity of opinions and skills, and can align perspectives of stakeholders before translating them into code.
  • Passionate about learning new technologies
Why us
  • Award winning company
    We are an award-winning company creating waves in the German start-up community. Our idea, vision and team has been recognised by peers in the industry, inspiring our team to even greater heights.
  • Work with a purpose
    Impact is in our name and working with a purpose is what drives us and creates the positive and inspiring work atmosphere.
  • Experienced international team
    We are a diverse multinational team that values different ideas and opinions; we know this brings out the best in the team and the product we deliver to clients. The founders have years of experience in different fields, sharing this knowledge to ensure the team is continually learning and developing
  • Dynamic and flexible work environment
    We are an early-stage start-up that thrives on an agile and flexible work environment. We understand that people deliver best in different conditions and the benefits of home office time.
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